10: Clients, Press etc…

Congratulations Erin Fitzgerald!!

Crain's Chicago BusinessEach year, Crain’s Chicago Business rounds up nominations for their 40 under 40 list.

Congratulations to tristinstyling client, Erin Fitzgerald, for making the list this year out of over 700 nominations!

Here is a cut and paste from chicagobusiness.com:

Erin Fitzgerald
Dairy Management Inc.
34, senior vice-president, sustainability, Dairy Management Inc., Rosemont

It may come as a surprise to many that cows rank right up there with cars and coal-fired power plants as major factors in global warming. Not to Erin Fitzgerald, who heads up environmental initiatives for the farmer-funded Rosemont non-profit that runs the American Dairy Assn. and other milk industry groups, including hers, the Innovation Center for U.S. Dairy.

Worldwide livestock production in general accounts for more greenhouse gas emissions than the transportation sector, according to a 2006 United Nations study, and with milk consumption projected to rise 80% by 2050, that’s a problem the dairy industry has had to confront. Hired four years ago to promote increased consumption of milk, Ms. Fitzgerald must convince dairy farmers that their long-term growth depends on reducing their cows’ methane output.

“The dairy industry has gone from a defensive position to an offensive position,” says Doug Young, a dairy farmer from New York who serves on the industry’s Sustainability Council. “She’s been a big part of making that happen. She’s just a natural leader in terms of people wanting to work for her.”

At her urging, the dairy industry now aims for a 25% cut in greenhouse gas emissions by 2020. “We’ve done the science, and it also makes good business sense,” says Ms. Fitzgerald, who in her spare time works with the Big Brothers Big Sisters of America program, mentoring the pre-teen daughter of a single mom from Aurora for the past four years. Cutting emissions by a quarter is a realistic goal if at least 1,300 farms each invest $1 million or more in “digesters,” essentially mini-power plants that convert manure into biogas that can heat homes, she says. “We hope to be leaders for all of agriculture.”

HOW SHE UNWINDS: “I like the smell of food. It kind of stimulates your creativity.”

Click the image below to watch Erin’s videos (Yep! She got an EXTRA FEATURED video!) or to see a complete list of the 40 under 40 class of 2011:

Erin Fitzgerald

Online Shopping Session with Brea Grant

When busy clients are too far away or too busy to meet and be styled for special events, we are able to conduct “Online Assisted Shopping Sessions” via video chat which enables us to speak with and see the client.

The session consists of web links being sent from the stylist to the client through the chat window while discussing the likes and dislikes of each piece. We also utilize our online resources for prepping clients for events (ex. “Now let’s see the other pair of shoes with that bag.”). Online sessions like this are generally done after evaluating a client’s personal style during the initial consultation.

To give you a good idea of how this goes, we put together a behind the scenes video clip (below) of on an online shopping session with actor, Brea Grant who plays Daphne (aka the Speedster) on the hit show, Heroes.

During the session, we featured the following designers who Brea La-lu-loooved:

antthony originals
stop staring
dressed up cat
the bead lady designs

Watch the video to see which pieces she favored…

Wow! Very exciting!

Everyone knows how much I love referring clients to Crossroads Trading Company.

So you’d imagine how excited I was to discover a Thank You from them to tristinstyling!

Here’s a cut and paste below to the post:

Thank You
May 12, 2008 at 5:29 pm
We love stumbling across Crossroads fans in the fashion blogosphere. Thank you to tristinstyling for spreading the word about us.

Hello Drama

Photo shoot for Hello Drama [www.hellodrama.net] Styled by Christine Matsunaga @ tristinstyling featuring furs by Phaiz [www.phaizchicago.com] | Photographed by Shane Sato [www.shanesato.com] | Hair & Make-up by [credit coming soon] | Models: Kaila Yu and Kitt E. Katt. Created with Admarket’s flickrSLiDR.

So you’ve heard the song “Hello Drama” by Nylon Pink (as featured on “the Hills”) but have you seen the jewelry collection? As seen on stars like Macy Gray, Tommy Thayer from the legendary band KISS, and Torry from the Donnas, how could you resist getting a piece of your own!

The collection is young and fun. It will be launching this Memorial Weekend with an event at the Highlands in Los Angeles. Currently, Hello Drama consists of Nylon Pink’s Kaila Yu and Kitt E. Katt.

In an interview with Kaila on j-popworld.com they wrote, “Kaila was one of the shyest girls in her high school but was able to transform herself into a professional model and TV host. She has since become an internet celebrity, voted one of the top 100 sexiest women online by Stuff Magazine with over nine million visits to her MySpace page. She has made appearances in several movies such as The Fast and the Furious: Tokyo Drift. Kaila also owns a line of jewelry called Hello Drama with fellow Nylon Pink band member and friend Kit E. Kat. The two are now throwing their unending energies into pursuing their music careers–(read more)

NewSpeak TV Video:
Hello Drama – Nylon Pink / Kaila Yu

NewSpeak TV crashes tristinstyling’s photoshoot of Nylon Pink’s new jewelry line called. Hello Drama. We meet Eddie’s fantasy girls Kaila Yu and Kitt E. Katt

Ask tristinstyling: Any tips for a DIY spring closet cleaning?


Any tips for a DIY spring closet cleaning?


Spring is here and the Chicago tribune took care of answering this question in an article about DIY closet organization in today’s Q section where a tristinstyling closet audit was featured in an article written by Heidi Moore.

Tribune photographer, Chris Walker documented the closet audit by taking the photos you see in the slideshow below. Scroll down to read the article below.

(Tribune photos in the following slideshow Copyright ©, Chicago Tribune by Chris Walker)

Slideshow created with Admarket’s flickrSLiDR.


Say yes, yes, yes to closet rehab

Sure, it hurts a little to open up to an expert. But then you’re free of your wardrobe funk.

—Heidi Moore

March 31, 2008

The first step toward recovery: Recognize there’s a problem.

Stylist Robin Walker, who runs My Wardrobe Companion in Chicago, says clients’ calls are usually triggered by a crisis—it could be a job promotion, an upcoming television appearance or something more prosaic, such as a busy morning spent rooting around for a missing shoe.

The closet is an extension of self, Walker says, and if it’s disorganized or crammed with outdated pieces—tapered pants, anyone?—it’s holding you back. Hiring a professional stylist for a wardrobe detox puts you on the mend.

These sessions involve an overhaul of the closet, from tossing out ill-fitting and ill-advised purchases to rearranging the closet by clothing type and color. What results is an edited wardrobe comprising only your best pieces—ones that fit and flatter.

Daryl Roe, 57, of Lakeview faced a closet crisis after moving to Chicago from the Baltimore area. In the process she downsized from a 4,000-square-foot home to 1,500 square feet, with similarly scaled-down storage space. Her new closet was “a disaster. I’d open the door and just close it, and I couldn’t find anything to wear,” she said. “I had to start over.”

‘It was just the most terrifying thing’

A work friend bought her a gift certificate for a closet-organization session with Chicago stylist Noelle Cellini of My Best Foot Forward, but Roe stalled. “I put it off and put it off,” Roe said. “It was just the most terrifying thing, having someone see my closet.”

Roe was afraid Cellini would pass judgment on her cluttered closet or, worse, on her taste. But Roe was pleasantly surprised. During a three-hour session, Cellini brought order to the chaos. By the end, blouses, skirts and suits were separated and rearranged by type and color, as were shoes and purses. With Cellini’s help, Roe shed three lawn-size bags of clothing, which went to Bottomless Closet, a non-profit for women re-entering the workforce.

“It was so incredibly liberating,” Roe said.

In fact, Cellini said, most of her clients express relief over their pared-down wardrobe. They’re also more confident knowing that what remains has passed the litmus test of a style professional.

Regrets are rare, she added. “No one has ever called me and said, ‘Do you still have that pink pinstriped blouse? Can I have it back?’ ”

But purging the wardrobe isn’t always easy. Clothing represents a financial investment, Cellini said, so people hold on to it. “They may not wear it, but they can’t get over what they paid for it.”

For this reason, Christine Matsunaga of Chicago- and Los Angeles-based Tristinstyling treads lightly when purging clients’ closets and always takes the discards with her when she leaves. “That way there’s no turning back,” she said. “Otherwise they start digging through it.”

If someone is especially resistant to parting with certain items, Matsunaga will create a memory box, like she did for one client’s collection of concert T-shirts. For her, a closet audit is really about reading her clients and determining what they need from her. “I always say I’m part wardrobe psychologist,” she said.

One recent client of Matsunaga’s faced an unusual challenge—Erin Gallagher, 29, needed to tame her wardrobe, not kick it up a notch. An up-and-coming jewelry designer with a flagship store in the West Loop and department store clients such as Nordstrom, Gallagher found that her funky, avant-garde wardrobe didn’t suit the corporate meetings and events she was increasingly attending.

“There are certain settings where I don’t know what to wear,” Gallagher said. “I know what to wear to a fashion event or gallery opening but not the Chicago Entrepreneurial Center dinner. At those events, you don’t want your clothes to be distracting. You want to keep the focus on your business.”

Bye-bye, purple tights

During the closet audit, Matsunaga suggested that Gallagher shelve her purple tights and other trendy pieces and focus on classic basics. Instead of the “big belt, big necklace and tall boots” Gallagher said she normally would have paired with a simple black dress, Matsunaga steered her toward minimal jewelry and a pair of sleek black pumps.

For those “Wait, what am I supposed to take off?” moments, Matsunaga e-mailed Gallagher images of business-appropriate outfits. Gallagher credits the stylist with taking her wardrobe “out of the studio and into the corporate boardroom.”

A closet auditor is as much a life coach as style adviser, explained Chicago stylist Bridget Smith, a.k.a. the Wardrobe Coach. The inside of a closet reflects a person’s shopping habits, she said, which are influenced by emotions.

Her approach is to identify what works on a client—and then get rid of everything that doesn’t. “We look at the overall picture,” Smith said. “Do these items align with … goals, personal and professional? So many clothes are just creating confusion.” Every item in the closet, she said, should support a person’s desired image.

After an audit, stylist Robin Walker said, you should be able to open up your closet and see clothing that truly supports who you are—the right colors, the right shapes and the right size. “That’s how you want to be greeted in the morning,” she said. “To open up your closet and see a celebration of yourself, it’s a relief.”

Tips for a DIY closet detox

Practice tough love: If you haven’t worn an item in a year and it doesn’t have sentimental value, get rid of it.

Suffering separation anxiety? Pick a favorite charity that accepts clothing donations and label it on empty boxes intended for discards. Or choose a friend a size smaller—or larger—to be the recipient of pieces that no longer fit.

Hang as much as you can in the closet, advises stylist Christine Matsunaga—including jeans and pants. Keeping everything together helps you find things easily and put together complete outfits. Just don’t hang sweaters, because they take up too much space and can stretch out on the hanger.

Matsunaga also suggests using matching hangers: “It really aids the flow of the eye.” She prefers white plastic hangers; they make the closet look uniform but don’t take up as much space as wooden hangers.

Keep it together: To save time on busy mornings, stylist Robin Walker suggests keeping MVP foundation garments—panties, Spanx, hosiery, bras—in the closet for easy access. She also tells clients to move their formalwear and seasonal clothing to a secondary closet or storage area. Only everyday items belong in the bedroom closet (not special-occasion lacy bras that look lumpy under many garments), along with a few preassembled outfits—go-to ensembles that have been “road tested”—for last-minute invites or mornings you sleep through the alarm.


Ready to enter wardrobe rehab? Here are a few resources:

Christine Matsunaga, tristinstyling
Contact: 312-545-5529, tristinstyling.com
Caters to: A younger clientele, both male and female—she has worked with everyone from models and PR people to teachers and college students.
Bonus: A personalized look book, or photographs of key outfits, which Matsunaga sends via e-mail after the session.
Cost: $150 to $300 for a complete closet audit, depending on closet size and complexity.

Noelle Cellini, My Best Foot Forward
Contact: 847-858-9193, mybest-footforward.com
Caters to: Women (about 98 percent of clientele), especially working and stay-at-home moms.
Bonus: A shopping list with images of recommended pieces and links to where they can be ordered online.
Cost: $250 for a three-hour session.

Bridget Smith, The Wardrobe Coach
Contact: 773-301-0521, thewardrobecoach.com
Caters to: Busy urban professionals from their 30s to 60s, stay-at-home moms and people facing transitions, such as returning to work or re-entering the dating scene.
Bonus: Smith will scout out items after the audit for a follow-up shopping trip (if scheduled).
Cost: $400 for a half-day session.

Robin Walker, My Wardrobe Companion
Contact: 312-431-9662, mywardrobecompanion.com
Caters to: Predominantly male clientele (about 70 percent), including power brokers, TV personalities and politicians.
Bonus: A shopping list identifying missing core pieces.
Cost: $350 for initial 90-minute session.

—Heidi Moore

Yelp Fashion Show | factio-magazine, January 8, 2008

Yelp Fashion Show
By Kari Skaflen

The opulent Newberry Library played host to Yelp.com’s first annual fashion show, Thursday evening, January 10th. Yelp.com put together all aspects of the cozy event, providing the sumptuous setting, a tasty range of passed hors d’oeuvres by Simply Elegant Catering and sophisticated wines courtesy of Night Harvest.

The community website, Yelp.com, allows members to rate and review their favorite boutiques and restaurants and share recommendations. The website’s motto is “Real People. Real Reviews.” True to their word, the fashion show featured real Yelpers as models, wearing clothing from some of their favorite local boutiques including Pivot, Eskell, She and others. The show was well styled thanks to Christine Matsunaga from tristinstyling and hair and makeup by Blo Salon and Day Spa. The seated crowd enthusiastically cheered their fellow yelpers as they showed their glamorous side on the catwalk.

We’re giving a five star rating to Yelp.com’s first ever fashion event and can’t wait for more.

Article link:
factio-magazine, January 8, 2008
Yelp Fashion Show

Yelp Fashion Show | yelp.com, January 8, 2008

The 2008 Yelp Elite Squad has been chosen and this Thursday we’ll be kicking off our “five star” events with the Yelp Fashion Show at Newberry Library! Read on for a list of participating boutiques, models, and a chance to get your name on the list for this soiree.Rachelle G will be strutting her yelpiness down the catwalk in an outfit from 2 Sisters Boutique, where Kelly F says “the prices are really reasonable, and they offer very unique items.” And look for Heather K wearing an outfit from Eliana Lily, which carries “suh-weet” clothing (according to Jennifer S) and a restyling department for your out-of-style pieces.” Jet-setting fashionista” Misse D will be modeling for Eliana Lily’s neighbor, SHE Boutique, an upscale boutique that made Athena C a “custom She-tini to drink while shopping,”

The fabulous Katie H will be all smiles in an outfit from popular Old Town shopping destination, Gray, where Ellie B has found “both casual errand-running type clothing and more dressy clothing.” And just down the street the unique and trendy Sara Jane provided an outfit for frequent customer Andrea W to model. We also can’t forget the stunning Lara W modeling something from Vive La Femme, which Erin J tells us is the place for plus sized fashionistas to receive the “frank fashion therapy” Nourhy C speaks of.

Hubba, hubba. Erika G will be dressed to impress, compliments of Hubba-Hubba, while Laura R will be dressed to the nines thanks to Eskell, where Michelle M has scored a pair of “vintage boots in such great condition and in her size.” And the lovely Stacey A feels lucky to be modeling for Pivot Boutique, the first eco-friendly boutique in Chicago where she discovered “the world’s cutest little red dress.”

Our dashing male model, Andy F, will be decked out in an outfit from Strange Cargo, which may be the only place Al N can purchase “a Jesus action figure, a Harray Caray T-shirt, and a postcard featuring naked people.” And Vamsi V will be looking pretty spectacular himself thanks to The Denim Lounge, where Lila D purchased “the greatest jeans that made her butt look amazing.”

Newsletter link:
yelp.com, January 8, 2008
Yelp Fashion Show